YouTube has announced that it will begin sharing ad revenue with creators of Shorts, the platform’s new short-form video feature. The move is seen as an effort to compete with TikTok, the popular short-form video app that has seen explosive growth in recent years.
Shorts, which YouTube introduced in September 2020, allow users to create 15-second videos set to music or other audio tracks. The feature has quickly gained popularity, with many creators using it to showcase their talents and share funny or informative content.
Under the new revenue-sharing program, eligible Shorts creators will be able to monetize their videos through ads and earn a share of the revenue generated. YouTube has said that it will use a “multi-layered review process” to ensure that ads run only on appropriate content and will make sure that creators are paid fairly.
The move is seen as a significant step forward for the platform’s creators, many of whom have complained about the difficulty of making money on YouTube. The company has recently come under fire for changing its policies on monetization and demonetization, leading to many creators losing their income.
The move is seen as a way for YouTube to retain and attract creators moving to other platforms, particularly TikTok, which has been gaining attention in recent years, where creators can monetize their content. Some experts see the move as a smart play for YouTube, which had seen their creativity limited by the 15 seconds video limit.
It’s worth mentioning that the terms of the revenue sharing are still not clear. The company has not yet announced the percentage of ad revenue that will be shared with creators or when the program will be launched.
Overall, the move by YouTube to share ad revenue with Shorts creators is being seen as a positive step for the platform, and it will be interesting to see how it impacts the creative landscape on YouTube in the future.